In a groundbreaking discovery that is sure to leave sunbathers and beachgoers chuckling, scientists have revealed that laughing while applying sunscreen can significantly increase Vitamin D absorption by an astonishing 42%. This study, conducted by the highly prestigious Department of Whimsical Studies, has already been dubbed the “Guffaw Effect.”

Dr. Chuckles von Giggle, the leading researcher, explained, “We’ve known for years that Vitamin D is essential for health and that laughter is the best medicine, but combining the two? That’s comedy gold.” According to von Giggle, the secret lies in the way a hearty laugh triggers the release of certain endorphins, which in turn interact with sunscreen ingredients to form a Vitamin D superhighway on our skin.

Volunteers for the study were asked to participate in a unique experiment where they applied sunscreen while being subjected to a series of comedy routines, ranging from knock-knock jokes to slapstick videos of people attempting poorly thought-out home improvement plans. Participants reported an overwhelming feeling of joy, and subsequent blood tests confirmed vitamin levels were through the roof – along with moods.

Beach vendor and professional clown, Bubbles McSnicker, claims she’s been advocating for this approach for years. “I always tell folks, you want maximum protection with maximum enjoyment,” she said, juggling three bottles of SPF 30. “Now there’s science backing me up!” Her natural knack for making sunscreen application fun has led to a booming business, currently rivaling that of amusement park sunscreen sales.

Skeptics have been quick to critique the study, arguing that any benefits derived might simply be due to the increased time spent in the sun during laughter-filled excursions. In response, researchers pointed to control groups who applied sunscreen in total silence, only to find vitamin absorption at normal levels and gloom consistent with laundry day.

The discovery has sparked a new trend in sunny destinations. Resorts are beginning to offer “Laugh and Protect” packages, and comedy clubs are investing in outdoor SPF specials. There’s even talk of a Netflix sunscreen application comedy special, tentatively titled “Slapstick and Slipstick.”

While further research is certainly needed to explore the full range of benefits, Dr. von Giggle remains optimistic. “In a world where laughter and sunshine are sometimes in short supply, this study highlights an easy way to enjoy both,” he said with a twinkle in his eye.

So before you hit the sand this summer, don’t forget to arm yourself with sunscreen and a good joke or two. After all, laughter might just be your body’s best defense against the sun – and now, apparently, a great way to soak up those sun-kissed vitamins.