In a bold move set to shake up the caffeine industry, Beans & Brews, a quirky local café known for its unconventional approach to coffee, has launched a new offering: the Invisible Latte. The café proudly promises that customers who order this enigmatic beverage will genuinely believe they’ve enjoyed a rich, frothy latte, despite the drink being entirely invisible to the naked eye.
“We wanted to innovate,” said Beans & Brews owner, Sally Perkins, yes, that’s not a typo. “Everyone’s seen pretty much every type of coffee under the sun—flat whites, macchiatos, oat milk espressos—you name it. We thought, why not take a leap into the unseen? Our Invisible Latte is the next frontier.”
According to the menu, the Invisible Latte contains “the finest, most ethereal espresso essence, subtly integrated with air-pulverized milk froth, and topped with an invisible sprinkle of cinnamon.” While no physical cup changes hands, baristas assure customers that the experience is just as satisfying as any traditional brew.
Patrons have reported mixed reactions. Long-time customer Dave T., who swears by the café’s regular double shot, confessed, “I wasn’t sure at first. I sat there staring at an empty cup, expecting something to happen. Then I told myself, ‘This is definitely warming me up.’ And honestly, I felt a wave of imaginary energy.”
Skeptics have questioned the legitimacy of such a drink. One local resident, Linda from nearby Elm Street, remarked, “If I wanted an invisible drink, I’d just drink water and imagine it’s coffee. At least then I don’t have to pay for air.”
Beans & Brews has anticipated this concern and has designed the invisible latte experience to come with a “perception guarantee.” If a customer doesn’t feel the effects of the latte—whether that’s increased alertness, a sense of warmth, or simply a mental high—they are invited to return for a complimentary invisible refill.
The café’s team conducted a brief survey asking patrons about their Invisible Latte experiences. Responses ranged from “mind-blowingly light with a hint of nothingness” to “the most liberating coffee encounter I’ve ever had.”
“Our mission is to pioneer joy in novel forms,” Perkins added. “Invisible Latte drinkers often return with a new appreciation for mindfulness—or at least a good chuckle.”
As the hype builds, other local businesses are rumored to be exploring invisible menu items, including the Unseen Sandwich and Phantom Smoothie. Whether this trend will take off or simply evaporate like steam from a fresh cup remains to be seen.
For now, those wanting to try the Invisible Latte can swing by Beans & Brews. Just don’t forget your imagination—you’re going to need it.